As a developer, your focus is on construction, civil works and the next release, not the day-to-day work of retail land sales. I provide a hands-on, multi-channel sales and marketing campaign for your allotments across South Australia, designed to maximise sale prices, generate sustained buyer demand and shorten your holding period.
I can start marketing before titles are issued, so you can secure contracts early, support your pre-sale targets and move your stock sooner.
When multiple allotments come to market in regional South Australia, relying on the local buyer pool alone is rarely enough. My campaigns are built to reach metropolitan Adelaide buyers, regional purchasers, interstate investors, retirees and lifestyle buyers who may not be actively searching in your town, but who will buy once they see the opportunity.
This is done through a combination of property portals, an ongoing Facebook community-group presence and direct contact with my network of investors, builders, developers and land purchasers.
Flexible service, from single lots to entire stages. Exclusive, or non-exclusive. Whether you have a handful of remaining allotments or a full release, the campaign is scaled to suit your estate.
Coming Soon campaigns: build awareness and capture buyer registrations of interest before the formal release, with messaging tailored to your location and lifestyle appeal.
Ongoing Facebook community-group marketing: a sustained presence across South Australian property groups, local buy, swap and sell groups, regional community groups, and broader Australian land and investment groups, rather than a one-off launch post.
Property portal exposure: your allotments listed on realestate.com.au, Domain, michaelkris.com.au, homeley.com.au, view.com.au and other real estate portals and mobile apps, using group listings for your development.
Direct database marketing: your release promoted straight to my network of investors, builders, and land buyers, plus enquiries generated through previous land campaigns.
Staged release strategy: allotments released in controlled groups to maintain buyer interest, create clear sales milestones and protect pricing across the estate.
Pre-title sales: contracts secured before titles are issued, with settlement structured around a targeted 15-day period after title registration, where agreed and appropriate.
In-house graphics and site plans: I can prepare custom release graphics, aerial site plan dimensions, aerial site plans and site location and amenity maps, all prepared in-house.
Broader buyer reach: exposure well beyond your immediate region, through portals, Facebook groups and direct buyer networks.
Sustained visibility: ongoing promotion from the Coming Soon stage right through to your final allotment, not a short advertising burst.
Controlled supply: a staged release approach that helps hold interest and protect your pricing.
Earlier sales: the opportunity to secure buyers before titles are issued, subject to approvals and contract arrangements.
Stronger sales momentum: consistent exposure, direct buyer follow-up and market feedback that informs pricing and release decisions.
Hands-on service: I handle enquiries, negotiations and contracts personally, working alongside your conveyancer.
1. Share Your Stock List Send through your masterplan, price list and details of the available lots or stages (South Australian developments only). Whether your allotments are pre-title or ready to settle, I will review the estate and recommend a campaign and release schedule to suit.
2. Coming Soon and Early Buyer Awareness I introduce your development to the market before formal release, using Facebook, Instagram, relevant community groups and my direct buyer network. Buyers are invited to register their interest ahead of launch.
3. Formal Launch and Broad Market Exposure Allotments are released with pricing, sizes, plans and property information. Portals are activated, my database is notified directly, and targeted posts go out across relevant South Australian and Australian property and community groups. An optional realestate.com.au Property Showcase can be added to reach buyers searching in surrounding towns and broader regional markets.
4. Ongoing Promotion and Staged Releases I keep the campaign active with refreshed group posts, individual allotment features, availability updates and direct follow-up with interested buyers. Further stages are released in line with demand, sales results and the agreed release schedule.
5. Contracts, Titles and Settlement I coordinate enquiries, negotiations and contracts, and serve the Form 1 on purchasers. Your conveyancer prepares the Form 1 and any special conditions, and we work together to keep documentation and settlement running smoothly.
Commission: 2.5% + GST, or a negotiated fixed fee per allotment.
Administration fee: $220 per lot inc GST
Online land listing (group listing): $395 inc GST
Included: in-house photography package, in-house site plans and graphics, email to subscribed buyers on the internet portals, and social media marketing including Facebook groups.
Ready to Sell Your Allotments?
If you are bringing land to market in South Australia, whether it is one lot, a small cluster or an entire estate, call me for a discussion about the right campaign and release strategy for your development.
Call Matthew Lee on 0412 090 255
Matthew Lee, MichaelKris Real Estate | RLA 212749